the bitten apple

 

steve jobs, the film, was screening at soho house.  i hardly watch films lately, but this was an opportunity to learn a bit about steve jobs the man, albeit from a hollywood perception.  the film left me with the impression that something of the story surely must not be fiction.   because of him, we have an appendage- the iPhone.  a few days ago in ny, i passed by the apple store on 5th avenue, and the massive apple outside looked so crisp and iconic.  but mostly so tempting.  i was reminded of the similarities in latin of the words mălum for apple, and malum for evil.  eve convinced adam to take a bite of the forbidden fruit in the garden of eden,  steve jobs sold us the iPhone.  the bitten apple is the clever logo.  steve jobs gave us the apple bitten, and convinced or not, we have swallowed the bitten apple.  this bitten apple is not the voluntary bite for thebestdressup now!